Pushti Ambassador Partnership-Creating income opportunities for female micro-entrepreneurs in Bangladesh
The project “Pushti Ambassadors Partnership – Creating jobs for female entrepreneurs in Bangladesh” will contribute to women’ economic empowerment and improved nutrition in rural Bangladesh. The project is a partnership between Arla Foods, who will provide affordable dairy products to help grow the income of rural female micro-entrepreneurs and two micro-entrepreneur network partners (iSocial and BRAC) who run networks of rural female micro-entrepreneurs, BoPInc, who is an expert on BoP marketing and distribution, and DNet who will implement the recruitment and training program of iSocial. The development objective is to create 200 decent jobs and income opportunities for 5,000 female micro-entrepreneurs in rural areas over the life of the project. The project will extend rural distribution networks using innovative tools with the ambition to scale up to around 22,000 women by 2030, and serve as a model for economic empowerment through increased income opportunities in Bangladesh and beyond. Arla’s objective in this project is to increase access to affordable nutrition by reaching 1,25 million rural consumers over the life of the project. In parallel, Arla is committed to develop the local dairy value chain leading to off-take milk from local dairy farmers. Malnutrition challenges will be addressed through improved access to safe and nutritious food in a strategic combination with behavioural change campaigns.
Administrative Partner BoP Innovation Center Key Commercial Partner Arla Foods Other Partners BRAC, DNet, iSocial - Infolady Social Enterprise Country Bangladesh Sector Services Open / Closed Open Duration July 2019 - June 2023 Approval Year 2018